The go-to retail agency for beauty brands.

The Beauty
Educator

Your team of Beauty Educators will travel from store to store into major retailers across North America.

Unmatched Relationships
Brand Dedicated Shifts
In-Store Selling
Master Classes

The Retail
Strategy

We don’t just staff, we strategize. Our custom packages are built around your goals, your budget and your brand.

By Market Analysis
Door Visit Frequency
Event & Gratis Planning
Monthly Check-Ins

The In-Store
Wins

Partner with the team that knows how to win, with in-store teams, retailers and consumers.

Drive Productivity
Elevate Top-Line Sales
Amplify Brand Presecence In-Store
Deliver On Events

Data-Driven
With Gut

We know numbers matter, but it’s the Beauty Educator that closes the sale.

Track Performance
Merchandising Insights
Authentic Consumer Feedback

Growth without limits.

At Headkount, we maximize retail performance. As a premier B2B partner, we empower brands to achieve exceptional sell-thru, through experiential activations. Our Beauty Educators embody the DNA of our clients, showing up during peak store hours they transform retail moments, converting connection into sales.

Our superpower is turning human connection into retail conversion.

In just 60 days, we get in-store selling your brand. From Sephora and Ulta to Credo and Shoppers we cover North America’s largest retailers and the most sought after emerging brands. With unmatched data, a trusted reputation, and a network built on results, we deliver scalable growth, one brand at a time.

What they say matters

Ded Cool

Headkount has been instrumental in our success at Sephora. Our productivity doubled in just three months, which was a direct result of their teams’ strategic approach to helping identify very clear sales goals, coupled with guiding our team on where to focus and get the most out of field support. We are so grateful for Headkount’s guidance, coaching, as well as scaling with us as we navigate the world of retail.

Kosas

The Headkount Team is amazing, at every level! We were up and running at full throttle within weeks. The quality of service they provide to my partners and end-user clients is exemplary. The entire team is invested in our growth and success. Increased productivity, along with positive comments from retail partners about the ‘Kosas reps’ are testimony that Headkount, quite simply, delivers results.

Dieux Skin

The Headkount team has seamlessly acted as an extension of our brand, providing outstanding in-store support, securing valuable training opportunities and executing FSC Events that has directly contributed to impressive sales and productivity results.

About The Founder

Paula Floyd

After an extensive career in beauty, Paula chose a different path. While many executives stay behind the desk, her passion was always in the field—working directly with teams and customers. As brands shifted toward DTC, Paula recognized something important: consumers still crave in-person experiences, and strong retail partnerships matter more than ever. Every top 20 prestige beauty brand invests in field sales—but for emerging brands, that level of investment isn’t always feasible. With deep industry expertise, Paula saw an opportunity to bridge that gap. Combining her passion for beauty with her commitment to people, she founded Headkount.

Paula Floyd

After an extensive career, many industry executives would have maintained a comfortable in-office job and simply continued to climb the ladder until retirement, but Paula’s favorite part of working in beauty was always in the field being hands-on with her sales team and customers, whether at her first counter job or her last senior-level appointment. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. One hundred percent of the top 20 prestige beauty brands invest in a field sales team.

Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Armed with her vast knowledge of the beauty industry, Paula realized she had the experinece that would benefit so many companies. She put her passion for beauty and her love and respect for people to work and launched Headkount.