The go-to retail agency for beauty brands.

We Are
Your
Front Line

Your team of Beauty Educators who travel from store to store into major retailers across North America.

Unmatched retailer relationships
Dedicated Field Team
True Collaborators
Committed to Inclusion

We Guide
Your
Strategy

We provide a strategic approach, customized for every brand.

By Market Analysis
Door Visit Proposal
Event Planning
Retail Strategy Sessions

We Are
Your Retail
Experts

With Headkount on your team, expect increased productivity, top line sales, and new door growth.

Retail Education Experts
Low Turnover
Bolster Brand Awareness
Sell Through Formula

We Are
Data
Driven

We provide exceptional retail feedback and powerful data.

Sales Summaries
Merchandising
Custom Surveys

Awareness is key to success

For that reason our team ensures our brands get the attention they need by delivering the right education to get retailers and their staff excited about showcasing and recommending their products.

We’ve modernized the way
beauty brands scale at retail

We are the leading authorities on beauty at retail.
We are able to do the heavy lifting for our brands – allowing them to focus on other areas of their business. Our unmatched expertise and flexible field sales team help improve brand awareness, increase brick and mortar sales, and growth at scale.

Let’s talk

What our clients are saying

GXVE

Headkount’s Beauty Educator executed an event at one of our biggest volume stores and did not disappoint! She went above and beyond to prepare for the event – providing BA’s with education, gratis, and face charts to support the event focus. The beauty studio set up was eye catching and traffic stopping. She also made great use of the solid partnerships she had with the store team and was able to set up additional animation space at front of store. Thanks for your hard work!

Kosas

The Headkount Team is amazing, at every level! We were up and running at full throttle within weeks. The quality of service they provide to my partners and end-user clients is exemplary. The entire team is invested in our growth and success. Increased productivity, along with positive comments from retail partners about the ‘Kosas reps’ are testimony that Headkount, quite simply, delivers results.

The Outset

The Headkount team has been incredible in servicing The Outset in the field. We have had unmatched results as well as positive feedback from retail partners! The numbers speak for themselves as we consistently over-deliver in the Headkount supported doors. We are so fortunate to have them as partners and would recommend to any brand starting out!!

About Our Founder

Paula Floyd

After an extensive career, many industry executives would have maintained a comfortable in-office job and simply continued to climb the ladder until retirement, but Paula’s favorite part of working in beauty was always in the field being hands-on with her sales team and customers, whether at her first counter job or her last senior-level appointment. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Armed with her vast knowledge of the beauty industry, Paula realized she had the formula that would benefit so many companies. She put her passion for beauty and her love and respect for people to work and launched Headkount.

Paula Floyd

Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Armed with her vast knowledge of the beauty industry, Paula realized she had the formula that would benefit so many companies. She put her passion for beauty and her love and respect for people to work and launched Headkount.

Our Beauty Educator Team

Build Lasting Relationships

Our Beauty Educator team give it their all, they build long-lasting bonds with the retail beauty advisor, vendors and customers that last beyond the visit.

Get You
Noticed

Beauty Educators share your brand story, product knowledge to excite the retail beauty advisors to share with their customers.

Highly
Skilled

Each Headkount Beauty Educator has a minimum of 2 years experience, have been through a rigorous interview process, background screening and education program.